Terms of Use — Companies
Rules for those who commission campaigns and distribution on Nido
Document under review. Nido's incorporation is in progress — registration details and the data protection officer's channel will be added once issued.
This document applies to a company using Nido to commission campaigns, fund them, and track results.
If you are a content creator, the applicable document is the Terms of Use — Creators.
Acceptance and who contracts
1.1These Terms form a contract between your company and Nido ("Nido") and govern use of the platform at app.nido.global.
1.2Whoever opens the account confirms they have authority to bind the company they represent. The company is answerable for what is done in the account.
1.3Acceptance happens at registration and, in any event, by using the platform or commissioning any campaign, and covers the Privacy Policy.
1.4A commercial proposal, campaign scope, or separately signed contract prevails over these Terms where it provides otherwise.
What Nido does
2.1Nido organises distribution through content creators: it agrees with you what counts as a conversion, selects and contracts creators, oversees delivery, measures the result, and distributes payment to each creator.
2.2Nido curates creators by track record and settles terms with each one before publication. The company approves the list before the campaign starts.
2.3Nido acts as an intermediary and as the provider of the measurement and payment platform. It is not an advertising agency and does not take on content creation, which the creator authors.
2.4Nido may refuse a campaign before publication, including after funds have been deposited, where pre-validation identifies legal, compliance, or content risk.
Campaign eligibility
Not every company that approaches Nido becomes a campaign. Qualification happens first:
3.1To contract, the company needs a product or service that already sells, a measurable conversion, and a maximum amount it accepts paying per customer.
3.2Nido may refuse a campaign involving:
- Pornographic or sexually explicit content;
- Promised returns, pyramid schemes, scams, or misleading financial offers;
- Illegal or discriminatory activity, or incitement to violence;
- A product whose advertising the law restricts, without the required authorisation;
- An offer the company cannot substantiate.
3.3Refusal on any of these grounds gives no right to compensation. Funds deposited and unused are returned, as set out in section 8.
Budget, funding, and invoicing
4.1A campaign only goes live once the corresponding funds are deposited on the platform. Nido does not advance payment to creators on the company's behalf.
4.2The company pays a single consolidated invoice; Nido distributes individually to each creator. The company does not pay creator by creator.
4.3Deposited funds are tied to the campaign commissioned and earn nothing for the company while held on the platform.
4.4Once a campaign ends, any unused balance is available for a new campaign or for return, at the company's choice.
Conversion and measurement
This is what determines how much the company pays, and so the part that most needs precision about what measurement can and cannot do.
5.1What counts as a conversion is agreed in writing with the company before the start and recorded in the campaign scope. Only what is recorded there is paid for.
5.2Attribution uses tracked links generated by Nido and whatever data the company integrates. The company is responsible for keeping that integration working during the campaign.
5.3No attribution method captures everything. Tracking blockers, device switching, direct purchases that bypass the link, and browser privacy policies all cause conversions to escape measurement. Nido does not guarantee complete capture.
5.4The attribution window and the amount per conversion are set out in the scope. A conversion outside the window is not paid for.
5.5The company may contest a reported figure within the period stated in the scope, presenting data from its own systems. Discrepancies are checked jointly.
5.6A conversion identified as fraudulent is discarded from the calculation and is not charged to the company.
Fees
6.1Applicable fees are shown on the platform before each operation is confirmed and are set out in the commercial proposal.
6.2As at the date of this version: funding and campaign activation carry a 12% fee; subscription plans carry a 5% fee on the plan value. Nido may agree different terms by specific negotiation.
6.3Fees may change. A change applies to future operations, is notified beforehand, and does not apply retroactively to a running campaign.
The company's obligations
7.1The company is the advertiser and is answerable for the offer promoted: its truthfulness, legality, availability, price, and the delivery of whatever is promised to the end consumer.
7.2The company warrants that it holds rights in the brand, logo, and materials it supplies for the campaign, and that creators' use of them infringes no third-party rights.
7.3The company must not ask a creator for content that conceals the advertising nature of the post, nor for claims it cannot substantiate.
7.4The company must ensure the funds it deposits are of lawful origin and that the operation complies with the law applicable to it.
7.5Approaching a creator to contract them outside the platform, during the campaign and for 6 months afterwards, requires prior agreement with Nido.
Cancellation and refunds
8.1Before publication, the company may cancel the campaign and have the deposited funds returned, less costs already incurred and non-refundable transaction fees.
8.2After the start, cancelling does not undo deliveries already made: a creator who published within the rules is entitled to what is owed, and that amount is not returned to the company.
8.3If the campaign is refused at pre-validation, funds are returned in full, less only transaction fees actually paid to third parties.
8.4Refunds are made by the same route as the original payment where possible, within a period that depends on the payment provider.
Creators' content
9.1The content produced belongs to the creator. The company receives a non-exclusive, royalty-free licence, for the campaign's duration and the following 12 months, to display, reproduce, and quote the content in its own promotion and in reports.
9.2Use in paid media, on another network, for a longer period, or with edits that change the content's meaning requires a specific agreement with the creator and separate payment.
9.3The company may refuse a delivery that does not follow the brief. It may not require changes that misrepresent the creator's opinion or that conceal the advertising nature of the post.
9.4Nido does not guarantee the content stays published: the social network may remove it, and the creator has the right to unpublish what is theirs.
Communities and communication
10.1The company may run a community on the platform and communicate with creators, including by direct message. Those messages are recorded.
10.2The company must not use that channel for offers unrelated to the campaign, to collect personal data outside the platform, or to pressure creators.
Personal data
11.1Nido is the controller of the data it collects to operate the platform, as set out in the Privacy Policy.
11.2Where the company processes, on its own account, creators' or end customers' data obtained through a campaign, the company is the controller of that data and is answerable for LGPD compliance in respect of it, including legal basis and security.
11.3The company must not export creators' data from the platform for any purpose unrelated to the campaign commissioned.
11.4Sales contact details the company provides are used to qualify and respond to the enquiry, as set out in the Privacy Policy.
Confidentiality
12.1Campaign scope, amounts, reported results, and performance data are confidential between the parties and remain so for 2 years after the campaign ends.
12.2Nido may state that the company is a client and cite results in aggregate or anonymised form. Publishing a specific figure attributed to the company requires its authorisation.
12.3Nido publishes blockchain transaction data in public dashboards evidencing volume. That data is transactional and already public on the network, and does not identify the company.
Suspension
13.1Nido may suspend a campaign and access where there are signs of fraud, non-payment, breach of these Terms, a substantive complaint about the advertised offer, or a requirement from an authority.
13.2If a campaign is suspended, creators who have already delivered within the rules remain entitled to what is owed to them.
13.3The company will be told the reason and may respond.
Warranties and liability
14.1Nido does not guarantee commercial results. It promises no conversion volume, revenue, return on investment, reach, or social network placement. What it undertakes is to run the campaign according to the scope and to measure it by the agreed method.
14.2The platform is provided as is, with no guarantee of uninterrupted availability.
14.3Nido is not answerable for:
- The campaign's commercial result or performance;
- A social network's decision to remove content, limit reach, or suspend accounts;
- Outage, delay, or error in a third-party service, including payment, data, and attribution providers;
- Failure, congestion, or rule changes on a blockchain network;
- Conversions not captured because of attribution's technical limits, under clause 5.3;
- Loss arising from incorrect information supplied by the company.
14.4Save for wilful misconduct, fraud, and what the law does not permit to be limited, Nido's total liability to the company is limited to the fees the company paid Nido in the 12 months before the event.
14.5The company holds Nido harmless against third-party claims relating to the advertised offer, its brand, or material it supplied.
Ending the relationship
15.1The company may end the relationship at any time, subject to running campaigns and obligations already incurred.
15.2Nido may end it for breach of these Terms, confirmed fraud, or legal requirement, stating the reason.
15.3Once ended, any unused balance is returned under section 8, and financial records are kept for the statutory period.
Changes
16.1These Terms may change. The version and date are at the top of this page.
16.2A material change is notified before it takes effect and does not apply retroactively to a running campaign.
Governing law and jurisdiction
17.1These Terms are governed by Brazilian law.
17.2The parties will seek resolution by direct negotiation before going to court.
17.4If any clause is held invalid, the rest remain in force.
Questions about these Terms: nidocontact@proton.me.